“I have an addiction to chaos. I love it when I’m anxious, I love this agency the most when it’s off balance, when we’re going at 70mph and people are puking out the window and everyone’s leaning to one side to keep it upright..."

- Dan Wieden



“The very concept of a limit implies that you can’t do everything you want—so we must think of smarter ways to work. Let’s be honest: Many of us don’t make this kind of adjustment until we are required to. Limits force us to rethink how we are working and push us to new heights of creativity.”

-Ed Catmull, President of Pixar, (Creativity Inc. p. 200).